Management, Marketing and IPR in Biotechnology

Enable to gain an understanding of the major decisions faced by managers in their efforts to balance the organization’s objective against the needs and opportunities in the global marketplace. Relate theory to practice using an individual or group project throughout the course where students perform a market analysis of a particular Biotechnology product and promotion. Give an understanding of the critical issues in marketing and equip them with concepts and models relevant to these issues. Acquire an understanding of basic marketing concepts which is essential for all areas of business, especially such relevant issues as product innovation, product launch, and the marketing mix.